Freedom of press: Going backwards

The publication of Reporters Without Borders’ latest report on press freedom unfortunately came to confirm what we have been discussing recently from this corner. According to the annual ranking, Greece lost 5 spots in 2020, ending up being 70th among 180 countries. Of course, because numbers alone say nothing, it is good to see a…

The right way to communicate

What could the unfortunate quote of the financial adviser of the Greek Prime Minister, Alexis Patelis, regarding PhD holders have in common with the thoughts expressed during the same days in the Wall Street Journal’s CEO Council Summit? Probably a lot more than you can imagine! Because at the time when the Greek politician stated…

Diabetes quiz academy: awareness in 21st century!

As a rule, there is no greater motivation for work than the work itself. In other words, to feel that you are working on something important and interesting, something that helps you develop you professionally. This is exactly the case with the digital educational platform Diabetes Quiz Academy of the Panhellenic Federation of Associations of…

Crisis management communication – The AZ vaccine case

The case of the vaccination for covid-19 and the now infamous side effects of the AstraZeneca vaccine, presents a particularly interesting case study for the communication in crises management. The crisis here lies in the fact that on the one hand there is a great need for people to be vaccinated to achieve a significant…

Influencer marketing skyrocketing

We often resort to surveys and statistics to be able to evaluate a situation, a perspective, a choice. The «cold» truth of numbers is a much more reliable ally than any subjective assumption no matter how thorough the latter. And it is true that the numbers are sometimes so impressive that they do not leave…