An extremely intriguing aspect of the clear and well-documented overall market shift towards digital services and virtual structures, which we talked about last week, is the possibilities of digital training. And though digital education is already part of the international agenda due to the operation of e-learning in many schools worldwide, but it is the…
A lot of noise has been made recently due to the screening of the Netflix documentary “Social Dilemma” which sharply criticizes the way in which social media affects the lives of their users. A central argument of the documentary is the following: the algorithm that facebook uses to adapt the content that is promoted to…
The part of civil society that operates in an organized manner through non-profit and non-governmental organizations and structures is going through constant development in recent decades internationally but – more recently – also in our country where such associations, unions and federations are growing more and more. This development also raises the question of whether…
In a recent post we dealt with the “war” that has broken out over the facebook algorithm and how – according to critics – the logic with which this algorithm works has a divisive effect on society. But the issue is deeper. It is not the algorithm, but what feeds it, that is, user data.…
This is our motto; literally it means that, first, the “truth” of things is influenced by the way we see them and, second – consequently – the image is something you can “construct” by influencing the opinion and evaluation of third parties. There is no better field to test and prove the validity of the…
On the occasion of the annual performance update published by Facebook for 2020, the interest does not so much lie with the “good news” that is anyway rather self-evident. Yes, Facebook remains the “king” of social media and still manages to grow year by year. On an interesting note, however, it is noteworthy that Daily…
At a time when the digital transformation is moving forward at an accelerated pace, effectively boosted by the conditions imposed by the pandemic, it is logical that this trend is reflected in the financial results of the companies leading this ongoing digital «revolution». The numbers, though, reported by the Wall Street Journal are – to…
Although already up and running for almost a year, still blocked in China and not so well known to the general public, 2.000.000 new installs during the first week of February is such an impressive number that it is difficult to go unnoticed. There are already those who predict that this is the next day…
At the core of any communication venture lies the tool we use each time to formulate our message, verbal or visual. But because in communication what matters is the result, very often we by-pass the characteristics or the quality of this tool. After all, they do say that the end justifies the means, right? Or maybe not? Are there limits to how we can or are allowed to express ourselves? The reason for…
The new twitter in development option, the super followers, is not just a new possible feature of the platform. In fact, it may be a prelude to a radical change in the philosophy and operation of social media as we know it. The rationale is to enable popular accounts (with more than 10,000 followers) to activate the…