Working out of both New York and Stockholm, Jerry has helped numerous world-renown brands and startups to activate their fans online. Besides helping clients, he authors the popular PR blog, Doctor Spin. In his talk, Jerry will reveal why we must stop obsessing over big reach numbers in marketing and PR, and instead uncover the…
Microsoft HoloLens, known under development as Project Baraboo, is a pair of mixed reality smartglasses developed and manufactured by Microsoft. HoloLens was one of the first computers running the Windows Mixed Reality platform under the Windows 10 operating system. The HoloLens can trace its lineage to Kinect, an add-on for Microsoft’s Xbox gaming console that…
This is our first transmission. Our Exposure section is an attempt to present ourselves and give you a small taste of how we really are as persons. This post is the first breath of a new child. We are here to create an impact – to give your stories the exposure they deserve. We see…
A new partnership between Perception and FTBC.
«Never before have the roofs of people’s houses been closer to one another, as they are today. And never before have people’s hearts been so distant from one another, as they are today». This was written by Antonios Samarakis in «Hope Wanted» in 1954 and no-one since was able to describe using the Greek language…
The importance of flexibility for the next day The Business Continuity Institute conducted a major global survey last month with the participation of organizations from 19 different industries (including pharma, tech, banking, supply, real estate, tourism) in 64 countries regarding preparation, management and restoration of critical functions (human resources, technology business processes) around the Covid19 occurrence. Going through…
Recent news stories from distant places on the planet bring forward the serious dilemmas that gradually arise regarding the management of the next day in the social life of the globe. In Cook County, USA, a proposed resolution would allow for the “disclosure of one’s COVID-19 status to first responders, including non-law-enforcement first responders, for purposes of…
Certainly, when one speaks of communication in a professional context, the minds of most go to strategies, elaborate tactics, sophisticated tools, messaging architecture, narrative structure, and so on. But first and foremost, communication is the key to everyday socializing.What is called body language in the early stages of a media training. It is this kind of…
In the previous post we may have talked about the “basics” of communication, but current reality “turns” us to dealing with more “advanced” issues in the industry. Market research has been a classic tool of marketing and political communication since the latter began to borrow concepts and methods from economics. With the emergence of social…
Address: noun (c): formal speech by the authorities to the people for matters of great importance. The above entry may seem easily understandable in contemporary Greece, as our reality has become very familiar with the concept, but not long ago, say before 2010, there may have been people who did not know what a prime…