Perception is always ready to provide a wide variety of consulting services in PR & Communication in aligned strategy with your perspective.
We look forward to contact us for a thorough analysis of how we can help you.
PUBLIC RELATIONS & COMMUNICATION STRATEGY
- Strategic Consulting: Provide high-level strategic advice to clients on positioning, messaging, and communication strategies, assist in developing and implementing integrated marketing and communication plans
- Analytics, Reporting and Evaluation: Develop customized metrics and key performance indicators (KPIs) for the client’s PR goals and for assessing the success of PR campaigns
- International PR: Provide cross-border communication strategies for clients with a global presence, manage local media relations and content creation in different markets and languages. Coordinate international events, collaborations, and partnerships to expand the client’s reach
- Multicultural and Diverse Audience Outreach: Develop communication strategies to effectively reach and engage diverse communities and demographics, ensure cultural sensitivity and inclusivity in the client’s messaging, and overall positioning
- Brand Strategy: Provide strategic counsel on branding and positioning, develop and refine client’s brand identity and messaging, plan and execute integrated marketing campaigns to enhance brand awareness
- Reputation Management: Develop strategies to enhance the client’s online reputation and public perception, monitor and address online reviews, comments, and mentions of the client, respond to negative feedback or criticism in a proactive and professional manner
- Stakeholder Engagement: Identify and map the client’s key stakeholders, including customers, partners, and industry influencers, develop targeted communication strategies to engage and build relationships with different stakeholder groups
- Employer Branding: Develop and promote the client’s employer brand to attract top talent and retain current employees, craft engaging content and campaigns to showcase the client’s company culture, values, and employee experience, leverage PR tactics to position the client as an employer of choice within the industry
- Responsibility: Development, implementation, and promotion of CSR/ESG programs, involved in the following areas: Health, Environment, Society, Sustainable Development
BRAND BUILDING & RESPONSIBILITY
MEDIA
- Press Office services (press releases, media events, media requests
- Daily Media monitoring and report, daily headlines and summaries, weekly media report, real-time alerts
- Development and maintenance of relationships with key media contacts, media relations
- Development and implementation of media plans to effectively reach the targeted audiences
- Content services involve the creation, management, and distribution of both digital and print materials to effectively communicate with and engage your audience across various platforms.
- Creative services focus on developing innovative and visually appealing content and campaigns through graphic design, multimedia production, and branding to enhance a brand’s identity and messaging.
- Engaging content for client’s website, blog, and social media channels
- Thought leadership articles, press releases, white papers, and case studies
- Video creation and production, multimedia content
- Branded podcast series
CONTENT AND CREATIVE
CRISIS COMMUNICATION & MANAGEMENT
- Design and implementation of a crisis strategy
- Managing communication crises, always guided by international standards, current trends, and best practices
- 24/7 crisis monitoring and rapid response capabilities to address emerging issues
- Management of the client’s communication with the media, employees, customers, and other stakeholders during a crisis
- Comprehensive training for client’s spokespeople on effective media engagement
- Implementation of internal updates and training of staff
- Crisis and communication crisis training
- Media Trainings
- Ongoing support and guidance to ensure consistent messaging and delivery
TRAINING
DIGITAL
- Design and creation of websites
- Development and implementation of social media strategies to enhance client’s online presence
- Creation of engaging content for social media platforms
- Web direct mail
- Google ads, Facebook ads, web banners, SEO etc.
- Analysis of website traffic and online engagement metrics to measure the impact of digital PR initiatives
- Planning and organization, managing all logistics, of virtual, hybrid, or in-person events for the client, such as live events, webinars, business conferences, workshops and industry forums
- Invitation of prestigious speakers from Greece and abroad for their participation in the event
- Creation and implementation of personalized promotion programs and roadshows
- Post-event analysis to measure the impact and success
EVENTS
MARKETING
- Conducting 360° Marketing Plan
- Conducting in-depth market research and competitive analysis
- Collaboration with the client’s marketing team to develop and execute integrated campaigns
- Identifying and building relationships with relevant influencers in the client’s industry so as to ensure successful campaigns
- Ensure that the client’s voice is heard in the legislative and regulatory processes, while also maintaining a positive public image and fostering productive relationships with key stakeholders.
- Establishing and maintaining relationships with government officials, regulatory bodies, and policymakers.
- Coordinating grassroots campaigns, lobbying efforts, and strategic partnerships to drive policy changes.
- Providing strategic advice on navigating the political landscape and regulatory environment.
GOVERNMENT RELATIONS AND PUBLIC AFFAIRS
INTERNAL COMMUNICATION
- Assessing the client’s internal communication channels and processes
- Developing and implementing internal communication strategies to inform employees and improve their engagement, morale, and alignment with company goals
- Providing training and resources to equip the client’s internal communication team
- Crafting messaging for executive speeches, presentations, and internal announcements
- Managing the client’s corporate website, newsletters, and other communication channels
It is important to empower nonprofit and charitable organizations to achieve their goals and make a lasting impact in their communities
Perception in this context:
- Provides strategic communication guidance and execution for nonprofit clients
- Develops fundraising campaigns, donor outreach, and volunteer engagement initiatives
- Leverages PR tactics to raise awareness, attract donations, and drive positive social impact
