This is our motto; literally it means that, first, the “truth” of things is influenced by the way we see them and, second – consequently – the image is something you can “construct” by influencing the opinion and evaluation of third parties. There is no better field to test and prove the validity of the…
On the occasion of the annual performance update published by Facebook for 2020, the interest does not so much lie with the “good news” that is anyway rather self-evident. Yes, Facebook remains the “king” of social media and still manages to grow year by year. On an interesting note, however, it is noteworthy that Daily…
At a time when the digital transformation is moving forward at an accelerated pace, effectively boosted by the conditions imposed by the pandemic, it is logical that this trend is reflected in the financial results of the companies leading this ongoing digital «revolution». The numbers, though, reported by the Wall Street Journal are – to…
Although already up and running for almost a year, still blocked in China and not so well known to the general public, 2.000.000 new installs during the first week of February is such an impressive number that it is difficult to go unnoticed. There are already those who predict that this is the next day…
At the core of any communication venture lies the tool we use each time to formulate our message, verbal or visual. But because in communication what matters is the result, very often we by-pass the characteristics or the quality of this tool. After all, they do say that the end justifies the means, right? Or maybe not? Are there limits to how we can or are allowed to express ourselves? The reason for…
The new twitter in development option, the super followers, is not just a new possible feature of the platform. In fact, it may be a prelude to a radical change in the philosophy and operation of social media as we know it. The rationale is to enable popular accounts (with more than 10,000 followers) to activate the…
A few days ago, the deeptomcrouse account in TikTok went viral for the fidelity of the fake videos of the famous movie-star uploaded to the popular platform. Objections were quickly recorded about how easily one can now present something fake in such a plausible way that you cannot distinguish it from the original version. Of course, the creator himself may have defended his work by claiming that it took hours…
One of the fundamental issues on which social media is criticized is the extent to which children who use it can be exposed to various forms of «attacks». This risk is exacerbated by the increasing degree to which children today, because of the conditions imposed by the pandemic, are exposed to the digital world on a daily…
When the news of the hard clash between Facebook and the Australian government fell in our radar last month, many were taken by surprise. A bill aimed at forcing the popular platform to pay the Australian media for reproducing their content was met with an unprecedented boycott: any news from Australia disappeared from Facebook and Australian media content was not visible…
We recently discussed the prospect of the success of Clubhouse. What seems to be fostering this success is the steady increase in the popularity of audio experience, according to the Washington Post. Whether it is music – global music streaming revenue hit all-time classic – or podcasts, it seems that people need to listen to…