Road racing is by definition a challenge, requiring the athlete to overcome himself, to give more when he feels he can no longer stand it. This becomes even more acute when external conditions are difficult. The Athens Half Marathon, which was held the day before yesterday under extreme weather conditions, was a typical example. And…
Yesterday’s announcement that Twitter has entered into a definitive agreement to be acquired by Elon Musk for $ 44 billion, puts an end to the current phase of negotiations and opens the next chapter, that includes the future of the popular social media platform. This chapter, by all estimates, is impossible to predict as far…
The revelation of insidestory.gr about the monitoring of the mobile phone of the journalist Thanassis Koukakis flew rather under the radar given the seriousness of the news. Nevertheless, the spokesman for the government addressed a relevant question vigorously expressing the certainty that this is a case of individual-to-individual surveillance. Pending investigations will show what really…
Assessing communication trends of 2021 and trying to look ahead, into 2022, surely the direction of social media is at the center of the discussion. And the reason is not just their continued rapid growth, but the also growing – and justified – debate over misinformation that has been identified as their main problem. In…
We often make the mistake of encapsulating concepts such as communication in tight margins. In this way we try to define them better, but it is possible that we miss some of their dimensions that are anything but insignificant. So when one tries to record and describe the different forms of communication, one rarely mentions…
An important aspect of the course of the pandemic and in particular of the degree of success of the vaccination campaign in each country is the role of the media and the way in which they manage the news regarding coronavirus. This is because information definitely influences public opinion and individual decisions to some extent.…
Working out of both New York and Stockholm, Jerry has helped numerous world-renown brands and startups to activate their fans online. Besides helping clients, he authors the popular PR blog, Doctor Spin. In his talk, Jerry will reveal why we must stop obsessing over big reach numbers in marketing and PR, and instead uncover the…
Microsoft HoloLens, known under development as Project Baraboo, is a pair of mixed reality smartglasses developed and manufactured by Microsoft. HoloLens was one of the first computers running the Windows Mixed Reality platform under the Windows 10 operating system. The HoloLens can trace its lineage to Kinect, an add-on for Microsoft’s Xbox gaming console that…