We recently discussed the prospect of the success of Clubhouse. What seems to be fostering this success is the steady increase in the popularity of audio experience, according to the Washington Post.
Whether it is music – global music streaming revenue hit all-time classic – or podcasts, it seems that people need to listen to or even participate in conversation with someone. Most likely, the conditions imposed by the pandemic have also played a role in this.
What is certain is that after Facebook and twitter, LinkedIn is the new rival of Clubhouse as it announced its intention to develop similar services.
“We’re seeing nearly 50% growth in conversations on LinkedIn in stories, video shares, and posts on the platform,” Suzi Owens, a spokesperson for LinkedIn, said. “We’re doing some early tests to create a unique audio experience connected to your professional identity. And, we’re looking at how we can bring audio to other parts of LinkedIn such as events and groups, to give our members even more ways to connect to their community,” she added.
So, regardless of who wins the race, the trend of podcasts is so upward that it is certain that we are bound to… hear a lot.
