A few days ago, the Leonteios School of Athens, held a Press Conference on the occasion of the completion of 100 years since the opening of the school unit which houses to this day the largest school of the Municipality of Athens and one of the most historic schools in Greece.
The school, part of a global educational network, which is active in 80 countries around the world, systematically pioneers and innovates pedagogically based on the values of constant presence close to the child, simplicity, solidarity and the cultivation of national, European and universal consciousness.
This was the core of the message communicated by the school representatives and explained in its details through the discussion with the press representatives.
Alongside the discussion around the activities, programs and pedagogical vision of the school, the representatives of the Institution pointed out, among other things, that they are interested in extroversion primarily in the form of communication and only secondarily in the form of promotion.
A remark certainly of minor importance to the content of the event, but particularly interesting from the point of view of the essence and the tools of communication and public relations.
Because it is a fact that communication and promotion are not the same, but they have an essential difference. In summary, communication is a two-way process that seeks interaction and understanding, while promotion is more often one-way and focuses on transmitting and propulsing a specific message.
If we take into account this distinction, we can better understand why the essence of consulting communication is more complex, demanding and multidimensional compared to the simple promotion of a message, while at the same time we can realize how much more comprehensive a strategic approach is that puts its weight on communication versus promotion.
It thus becomes obvious that the Leonteios School of Athens plans for its communication something much more substantial and comprehensive than a simple promotional message.
