With a new lockdown looming and social distancing measures intensifying almost on a daily basis, it is clear that business strategies, and – as far as we are concerned – communication should once again be redefined.
Instinct usually leads to the tried and tested solution. In our case, this will logically lead to an immediate shift to digital / virtual forms of communication and the utilization of tools and solutions that emerged during the spring of 2020.
But the singularity of communication lies in the fact that often the so-called ready-made solutions do not bring results or at least are not applicable to everyone in the same way. That is why an approach that will take into account the unique and individual characteristics of each organization is crucial. We are talking about a tailor-made, personalized approach that will look like and actually be unique and not a mere copy-paste.
What did work in April and May should not be taken for granted for October and November, and while the recent past certainly offers lessons, it may not be the blindfold that many expect.
